Days 1 to 30 / Define and launchMake the path testable
Confirm economics, service, audience, channel, qualification, calendar, campaign, pipeline, and outcome definitions. Launch the agreed first version and train the people who own the client side.
Days 31 to 60 / StabiliseRemove avoidable friction
Review targeting, creative or search terms, lead quality, qualification completion, booking friction, attendance, and ownership. Fix agreed issues and keep the client team updating downstream outcomes.
Days 61 to 90 / ReviewDecide with evidence
Assess qualified, booked, attended, proposed, and won or lost outcomes. Agree whether to continue, change scope, pause, or stop based on the pilot evidence.